So you went to Vegas on (airquotes) a work trip yeah?
What on earth was I doing in Vegas last week? My friends and family think I’m off on a holiday without my wife and stare blankly in disbelief when I say i was there for work. Anyone in the Tech Conference business knows about Dell Technologies World, however I still need to be able to elevator pitch exactly what my role was for the week. The answer essentially? I was working the Meet The Experts Zone for Hyperconverged solutions and delivering Design Sessions on Smart Fabrics and 2-Node for VxRail. Sound interesting? If you want to hear a little more I give you two options. Listen to the podcast myself and Paul Wynne recorded with Barry Coombs Live at the show, or read on and Ill try and make it real for you.
Meet The Experts and Hands on Labs
The Hands on Labs area needs little introduction. Want to get Hands-On with the solutions sold by Dell Technologies? The Demo Center team have taken their Demo catalog on the road to Vegas. You can choose from the extensive catalog and sit down at a station and follow a guide or explore a new technology at your own pace. This is a pretty amazing capability that is also available post-show and the team that bring it all together are some of the hardest working and darn clever people I have met at DT.
If you look to the left of the HOL zone entrance, you cant help but notice a newly re-designed and well branded Meet The Experts area developed by the Customer Solutions Center team. Here there exist two offerings the Meet The Experts “Guru” Bar and the Design Sessions rooms.
Meet The Experts “Guru Bar”
On the far wall facing the HOL zone you can see 6 high tables with what looks like bartenders waiting for customers to place orders. The tables are made of whiteboard and the bartenders are holding pens serving knowledge not cocktails. This area is first come first served and staffed round the clock by various experts across topics like Storage, Data Protection, Hyperconverged, Multi-Cloud, VDI, IOT, A.I. and Surveillance solutions. Most of the time the sessions were quick and the customers questions were deeper and technical in nature. The experts had no idea what or who would walk up looking for info so the atmosphere was pretty electric and fast-paced.
MTE Design Session Rooms
In addition to the adhoc sessions at the Bar, several of the Customer Solutions Center experts designed a powerpoint-free session for up to 12 people that could be booked in advance. These sessions were focused around specific topics and leveraged a digital whiteboard. The sessions were interactive because the audience was small and the presenters were able to answer questions from the customers in attendance. Quite often the questions would dictate the direction the session would take, rather than following a set path.
So how did we do?
The team that designed the area put a lot of thought into creating an experience that was a living breathing example of what happens 365 days a year across the Customer Solutions Centers. The data is still flowing in but by all accounts we smashed last years numbers and the feedback we are hearing from all across the organization is that the conversations were deeper, more focused and better serving to Dell Technologies customers right across the board. Personally I am well proud to have played a small part in the success of the event and I am excited to see where the brand and vision takes us.
This all looks very familiar.
It isn’t by chance that the Meet The Experts “Guru Bar” has a very familiar look and feel to VMworld Barcelona. I wrote about my experience there back in November. I came home from that event, wrote up a report, and gave my opinion to anyone that would listen. We had to do something similar for Dell Technologies World 2019. In past years we did have a similar area, but the brand wasn’t as strong and the area didn’t “catch the eye”. I have to admit our management team went leaps and bounds above expectations to create a powerful presence at the show that anyone working there could be proud of being a part of!